In a shocking development that has left customers stranded, the telehealth company SmileDirectClub abruptly halted operations. This public debacle is a stark reminder that convenience isn’t always the most viable option – especially when it comes to orthodontic treatment.
As one can imagine, this alarming news that broke over the weekend raises an eyebrow or two. Many are left with more questions than answers – especially those in the middle of treatment. If you are among SmileDirectClub’s former clientele and are part of the Henderson and Las Vegas communities, Truman Orthodontics is here to help navigate this confusing and frustrating situation.
On December 9, the once popular company known for its direct-to-consumer clear aligners came to a dramatic close. “SmileDirectClub has made the incredibly difficult decision to wind down its global operations, effective immediately,” the company stated on their website. “For new customers interested in SmileDirectClub services, thank you for your interest, but aligner treatment is no longer available through our telehealth platform. For existing customers, we apologize for the inconvenience, but customer care support is no longer available.”
Founded in 2014, SmileDirectClub promised consumers a convenient and affordable alternative to traditional orthodontic care. As reported by The New York Times, the Nashville-based company’s “initial public offering in 2019 valued it at $8.9 billion.” In late September, bankruptcy filings revealed that the company was $900 million in debt.
Furthermore, SmileDirectClub was met with fierce opposition from dental organizations, including The American Dental Association. “SmileDirectClub is engaging in a business that ADA respectfully submits relies on deceptive practices to persuade consumers to drop their guard and buy SDC’s products and services.” wrote the ADA in a 2019 letter to the Federal Trade Commission. “This is not fair to consumers, who are far more likely to be disappointed, and even injured, than they are led to believe because of SDC’s deceptive practices. This should not be permitted to continue.”
The allure of “cheaper” and “faster” has led many down the mail-order aligner path. And that path could lead patients to permanent injury. In January 2023, The BBC reported that a Glasgow man was left with weak teeth and gum recession following treatment with SmileDirectClub.
What direct-to-consumer brands fail to mention is that in order to keep up with demand, key aspects of orthodontic care go by the wayside, including comprehensive examination and ongoing monitoring. Truman Orthodontics-Henderson maintains the most advanced procedures and equipment available (including digital radiography, digital photography, and iTero scanner) to ensure that every patient achieves a healthy and beautiful smile.
There is one line in SmileDirectClub’s statement that the TruCrew can get behind: “If you wish to continue treatment outside of our platform, please consult your treating doctor or your local dentist with any questions around future aligner treatment.”
In light of recent events, it is strongly recommended for former members of SmileDirectClub to consider professional orthodontic care. Dr. Truman and the TruCrew invite those affected by the closure of SmileDirectClub to give us a call. Combining the right mix of personal care, high technology, flexible financing, and continuing education, Truman Orthodontics-Henderson maintains a commitment to our patients in every facet of our practice.
Don’t compromise your health – it is possible to achieve a healthy, beautiful smile safely.
About Truman Orthodontics – Henderson
Truman Orthodontics-Henderson provides the highest quality orthodontic care in a family-oriented high-technology practice. The TruCrew are not only friendly and caring, but they are also some of the best trained and skilled. Our team is there to ensure your comfort and safety, answer any questions, and provide you with a higher level of customer service. For more information, visit www.trumanortho.com.
Posted By Truman Orthodontics Category: General Post Date: December 12, 2023